Pet Business October 2013 - Supporting Good Health page 65
"Consumers and retailers alike should also be wary of products claiming to be natural, says Susan Weiss, president and founder of Ark Naturals Products for Pets, a Naples, FL-based manufacturer of all-natural remedies, wellness, and lifestyle products for dogs and cats. "Today every company claims everything is natural," Weiss says. "While it's great that retailers and consumers are requesting natural - when I started this business in 1996, the concept of natural was foreign to pet guardians and rejected by retailers - the downside is that the consumer must be vigilant. There's no actual definition for natural; everyone is throwing that line around."
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