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LIVING WITH PETS (Ark Blog)

Friday, December 13, 2013

In the December 2013 issue of Pet Business Magazine, Pet Business announced their 2013 Industry Recognition Award Winners. We are proud to announce that Ark Naturals very own Gray Muzzle, an Ark Naturals Company, product line took home the 2013 Industry Recognition Award for the Supplement Category!

"It was another banner year for the pet care industry, which was expected to surpass the $55-billion mark by the end of 2013, according to the American Pet Products Association. While much of this success can, ofcourse, be attributed to pet owners’ continued commitment to caring for their animals as valued members of the family, it would be a mistake to overlook the role that product manufacturers have played in keeping the pet care category vibrant and engaging for consumers. These companies are using innovation to make pet ownership easier and more fulfi lling for shoppers, thus adding to the momentum behind the public’s love affair with pets. Many of these manufacturers play a vital role in giving pet stores the ability to differentiate themselves in what has become an extremely competitive retail landscape. For these pet specialty retailers, tapping into the steady stream of ground-breaking new products coming into the market has proven invaluable in keeping assortments fresh and functional to stay one step ahead of the other retail channels that have climbed into the pet care ring. With this in mind, each year Pet Business honors the industry’s biggest standout products with our Industry Recognition Awards (IRA). Now in their 12th year, the IRAs are selected by the Pet Business editors after scouring the industry for the best and brightest products on the market. This year, in addition to feting products, we have added two new categories to the program— best packaging redesign and best vendor website. Both categories honor elements of pet product marketing that are essential in today’s marketplace, and
the winners in each have done an exemplary job in their respective categories.
And the 2013 Industry Recognition Award winners are…" - Pet Business Magazine, Dec. 2013

To read the full digital verison of this publication visit: www.petbusiness.com

Here at Gray Muzzle we are beyond honored to be chosen for this award. Since the launch of Gray Muzzle, just this last year, we've had one goal in mind, help our senior dogs in their third act. We're glad Gray Muzzle is effectively touching so many lives. 

To find out more information about our Gray Muzzle products, visit: www.gray-muzzle.com for product overviews and purchasing information.


Article and Graphics provided by: www.petbusiness.com

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